OVERVIEW
(Finance, Marketing, Human Resource, Operations and Supply Chain Management, Information Technology, Entrepreneurship and Family
Business Management)
The three-year full time BBA degree program is designed to suit the current industry needs, emphasizes holistic development of future managers through the use of unique pedagogy.
The Rayat-Bahra University offers BBA program in different specialization areas- (Finance, Marketing, Human Resource, Operations and Supply Chain Management, Information Technology, Entrepreneurship and Family Business Management)
ACADEMIC EXPERIENCE
The School has carved a niche for itself in a short span of time through academic excellence and industry oriented courses. To provide a cutting edge to growing demand of the industry for skill based manpower and to make the students industry ready, the partner companies are involved in the content development, training as well as delivery of the program.
BBA program is designed to suit the current industry needs, emphasizes holistic development of future managers through the use of unique pedagogy. At Department of Management, we go beyond traditional teaching techniques and provide first- hand experience to the students through live projects in association with industry, NGOs and government. Case study method, Group Activities, Presentations and Team Building Activities involving research, analysis and creativity provide a conducive learning environment to the students. Besides providing domain specific knowledge, emphasis is laid on developing soft skills of the students. The students are given hands-on-training in Curriculum Vitae writing, Group Discussion and Mock- Interviews.
